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The Changing Digital Landscape in the Post-Pandemic World

The Changing Digital Landscape in the Post-Pandemic World

By: infotechalive October 20, 2022

Covid-19 accelerated the pace of digitization like never before! Brands have shifted their entire focus on this area to improve parameters like brand appeal, customer experience, customer retention rates, and others.

The Digital Shake-Up

Almost all industries have incorporated digital means, in some way or other. Healthcare, education, finances, and many others have taken up this initiative aggressively. A deeper look into the sectors is needed:

Healthcare

The pandemic saw the rise of telehealth services extensively. The trend continues in the post-pandemic times too. As per surveys, a significant majority of people stated in favour of continuing with the telehealth services after Covid-19. Various tech giants like Amazon, Google and Microsoft formed a consortium of sorts for making the lives of researchers easier in the fields of bioinformatics, epidemiology, and more by introducing computational research programs.

Retail

The global supply chain networks were massively disrupted by the pandemic. However, another popular opinion is that the pandemic merely a final push to the efforts which were already in line. Online grocery delivery gained huge significance and is seeing a rapid growth. Not only big players like Amazon or Walmart are investing heavily to automate their processes to the best of available possibilities but smaller players have also entered the arena.

Fitness Industry

With the brick-and-mortar venues being shut, trainers had to adapt to the virtual options. Zoom and various other online options gained immense popularity during the long waiting period of Covid. Even after the pandemic wave calmed down, the habit of home-fitness stayed on. There are so many individuals who have made it a part of their post-pandemic lifestyle.

Although it might seem that digital transformation is a very simple process but there are some hindrances that might make the process challenging. The different modes of work are being experimented with and the results are still not conclusive. Technological innovations happening at a rapid pace need time to be accepted but before that happens the next technology upgrade comes along. So, the journey is in a back and forth state and would need more time to stabilize but the future looks extremely promising.

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